Marketing Chatter #1: Typical Workday
- News
- 25 April 2024
Why did the content marketer cross the road? To get to the other side of their deadline! We talked to more marketers about their typical work day. Check out what we learned and get inspired for your work.
The Habitat: Work Environment
A content marketer’s habitat varies from dense corporate jungles to the serene savannahs of home offices. The environment needs to be adaptable, filled with monitors displaying calendars, digital analytics, and social media feeds. A comfortable nest is essential since they spend hours crafting content that connects and converts. Plants, motivational quotes (likely about success and coffee), and a well-stocked snack drawer are common sightings.
Tools of the Trade: Daily and Weekly Essentials
A content marketer’s digital toolbox is as crucial as a paleontologist’s brush. Daily tools include content management systems (CMS) like WordPress, SEO tools like SEMrush or Ahrefs, and social media platforms for publishing and engagement tracking. Weekly, they might dive into Google Analytics for insights or Adobe Creative Suite for graphics. And let’s not forget Contesaur for streamlined content planning and collaboration, ensuring no idea goes extinct!
The Process: From Fossil to Full-Fledged Story
The content creation process starts with unearthing the right idea. This might involve keyword research, competitor analysis, and audience understanding. Next, they draft an outline—this is the skeleton of their piece. Then, they flesh it out, writing a first draft before refining their voice and ensuring the SEO is just right. The final touch is a rigorous edit, using tools like Grammarly or Hemingway, followed by peer reviews and approvals in systems like Contesaur, ensuring every piece is T-Rexcellent before it goes live.
Routines and Systems: The Daily Grind
Most content marketers are creatures of habit. They might start their day by checking emails and social media to ensure they have caught all meteor-sized news overnight. A to-do list or digital task manager guides their day, often segmented into creative mornings and analytical afternoons. Frequent breaks to stomp around help keep the creative juices flowing.
Note: Some copywriters say they plan their day carefully – but the plan falls apart minutes after opening the first email!
Staying Motivated: Avoiding the Tar Pits
Staying motivated can be tough when the prey—err, inspiration—plays hard to get. Content marketers often turn to educational podcasts, webinars, and engaging with online communities to stay sharp and inspired. Setting clear goals and celebrating small victories, like an increase in engagement or hitting a KPI, also helps maintain momentum.
Note: Some content creators use treatment and punishment techniques to motivate themselves to work on the project – like enjoying or denying a snack!
Focus and Education: The Learning Never Stops
Content marketing is an ever-evolving field. Professionals dedicate blocks of time for focused work using techniques like the Pomodoro Technique, interspersed with educational breaks to stay on top of trends. Webinars, new software tutorials, and industry news are their go-to resources.
Note: Some copywriters say they consider learning a more free-time activity than work, so they try to squeeze some education into after-work hours.
Weekends and Work: Balancing the Scale
Do content marketers work on weekends? Sometimes. The landscape can be unpredictable—like a sudden rainstorm in the Cretaceous period. However, most strive for a healthy work-life balance, planning content in advance and setting boundaries to keep weekends as free as possible.
Note: Some content marketers say that it is not unusual for their work to overflow into the weekend.
Note: Some copywriters say they consider learning a more free-time activity than work, so they try to squeeze some education into after-work hours.
Deadlines: Racing Against Time
Deadlines in the content marketing world are as strict as a T-Rex’s diet. Content marketers use project management tools to keep track of multiple deadlines. Prioritization is key—knowing which projects are Tyrannosaurus-sized and which are more Velociraptor-scale helps manage their time effectively.
Note: Some content creators use deadlines as an ultimate motivational factor!
Every day in the life of a content marketer is about creating engaging stories that resonate with humans, not dinosaurs. With tools like Contesaur, they can plan, execute, and analyze content that not only survives but thrives in the digital era. So, whether you’re considering a career in content marketing or just curious about this dynamic field, remember—it’s about creativity, adaptability, and a little bit of prehistoric persistence! 🌿
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