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Inspiration for your content marketing

Practical tips, strategies, and news from the world of content marketing. Everything you need to know.

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Illustration: a Contesaur mascot in sunglasses holding a trophy says “A million followers!”, the mascot in a headset with a phone replies “I have 5,000. They buy.”
Marketing Chatter 7 min read

Influencer Marketing: How to Choose Creators, Set Up Deals and Measure Results

Influencer marketing in practice: why micro-influencers often win, how to pick creators by 5 criteria, what belongs in the contract and how to measure results.

October 13, 2026

Two-panel comic: a sweating Contesaur mascot holding a video says “I’ll shoot it once it’s perfect.”, the mascot holding a phone replies “Shoot it today. AI does the captions.”
Marketing Chatter 5 min read

Video Content Creation for Social Media: Formats, Captions and AI Tools in Practice

Video content creation for social media: which format for which platform, why captions are a must, how to measure ROI and which AI tools save editing time.

October 12, 2026

Two-panel comic: a Contesaur mascot with a magnifying glass by a board thinks “Is our content working?”, the mascot with a pencil next to a chart replies “It is. It brought in 3 deals.”
Marketing Chatter 7 min read

Content Measurement: How to Tell Your Content Makes Money, Not Just Likes

Content measurement in practice: which metrics to track at TOFU, MOFU and BOFU, how to measure a blog, SEO and offline channels, and how to tie content to sales.

October 11, 2026

Illustration: the Contesaur mascot wearing a crown says “We need 3 paying customers.”, a funnel leads from people to a trophy in the middle, and the mascot in glasses replies “That's 1,000 visits. On it!”
Marketing Chatter 8 min read

Sales Funnel: What Content to Create for Each Stage and How to Work Backwards

What a sales funnel is, how it differs from See–Think–Do–Care, what content each stage needs and how to work backwards from your goal to the traffic you need.

July 7, 2025

Two-panel comic: a sweating Contesaur mascot next to a stack of papers says “I finished one long article. Done.”, the mascot in headphones surrounded by a phone, a video and a megaphone replies “Great! That's 4 posts and a video.”
Marketing Chatter 6 min read

Content Formats: What Works in B2B vs. B2C and How to Repurpose Content

Which content formats work in B2B and which in B2C, when to go short or long, and how to turn 1 article into 5 more pieces. A Marketing Chatter recap with tips.

July 3, 2025

Two-panel comic: the Contesaur mascot with a megaphone and a crowd announces “Our audience? Everyone aged 18 to 65!”, the mascot in glasses with a target and a magnifier replies “Call 5 customers. Then we'll talk.”
Marketing Chatter 5 min read

Target Audience and Personas: Who Are You Really Writing For?

Target audience and personas in practice: what to ask, why to talk to customers and how to check your content works. A recap of the tenth Marketing Chatter.

June 30, 2025

Illustration: the Contesaur mascot in a headset at a laptop says “I reply to everyone. Even the angry one.”, facing 3 small mascots, one fuming, one with a question mark and one with a heart.
Marketing Chatter 6 min read

Community Management: How to Build Your Brand Through People

What community management is, who should speak for your brand and how to handle trolls, haters and superfans. A recap of the ninth Marketing Chatter, with tips.

June 26, 2025

Three-panel comic: the Contesaur mascot with a light bulb above its head shouts “Idea!”, the mascot with a pencil, shield, calendar and papers says “Brief and approval first.” and the mascot in a party hat with a rocket celebrates “Shipped, stress-free.”
Marketing Chatter 6 min read

Content Creation Process: From Idea to Reporting Without the Chaos

How to set up a content creation process from idea through approval to reporting. Steps, team roles, an example and common mistakes from Marketing Chatter #8.

June 23, 2025

Three-panel comic: the Contesaur mascot wearing a crown writes “Dear Customer, we hereby…”, the mascot in headphones says “Hey! Got news.” and a puzzled mascot in glasses wonders “So which one is us?”
Marketing Chatter 4 min read

Tone of Voice: How to Speak for Your Brand Consistently and Clearly

How to set up your tone of voice, what belongs in it and how to make your team actually use it. A recap of the seventh Marketing Chatter, with tips.

June 19, 2025

Customer journey illustration: 4 Contesaur mascots climb a staircase saying “What's this?” with a tablet, “Is it worth it?” with a chart, “I'm in!” with a trophy and “Telling my friends.” holding a heart.
Marketing Chatter 6 min read

Customer Journey Mapping: How to Map Your Customer's Path Without Getting Lost

A practical guide to customer journey mapping: the stages, common mistakes, a sample map and useful tools. A recap of the sixth Marketing Chatter meetup.

June 16, 2025

Two-panel comic: the Contesaur mascot with a crown and a trophy says “We've got a logo. Brand done!”, the mascot in glasses next to a heart and a target replies “Brand is what people remember about you.”
Marketing Chatter 6 min read

Brand Communication Strategy: How to Set Up a Brand That Works

How to build a brand communication strategy, even when there are no brand guidelines. A 35-minute quick start, what goes in it and how to tell it’s working.

June 12, 2025

Illustration with 3 Contesaur mascots: one in a cap holding a phone shouts “Everyone's on it! Joke time!”, one with a shield asks “Does it fit our brand?” and one with a tablet and a rocket replies “It does. Approved, going live.”
Marketing Chatter 5 min read

Reactive Marketing: When to Respond to Current Events and When to Stay Quiet

Reactive marketing in practice: when to respond to current events, when to stay quiet and how to approve posts fast. Oreo, IKEA and AT&T examples, plus tips.

June 9, 2025

Two-panel comic: a scared Contesaur mascot at a laptop thinks “AI will take my job!”, the mascot with a giant pencil replies “Relax. You just got a calculator.”
Marketing Chatter 5 min read

AI Copywriting: What to Use AI for When Writing, and What It Won’t Do for You

AI copywriting in practice: what to use AI for, how to write a good prompt, whether Google penalizes AI content and why AI won’t replace copywriters.

July 16, 2024

Two-panel comic: a sleepy Contesaur mascot next to a mug thinks “I'm out of ideas…”, the mascot in headphones next to a light bulb and a video says “A newsletter, a podcast and coffee with a peer.”
Marketing Chatter 7 min read

Marketing Inspiration Sources: Newsletters, Podcasts, People and Events

Where do marketers find ideas? Marketing inspiration sources recommended by people at our Chatter: newsletters, people to follow, podcasts and events.

July 8, 2024

Illustration: a sweating Contesaur mascot with a tablet says “Today I have the perfect plan.” while emails and an alarm clock fly around, and a colleague in a headset adds “Quick question… by tomorrow?”
Marketing Chatter 7 min read

A Marketer's Workday: How to Plan One That Survives the First Email

What does a marketer's workday really look like? Where and with what marketers work, how they start writing and handle deadlines. From the first Chatter.

April 25, 2024

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